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An Advertiser′s Guide to Better Radio Advertising, Mark Barber
Managing Corporate Social Responsibility. A Communication Approach, Coombs W.
Der Mind Malus, Kolonat Noss
The Brutal Truth About Asian Branding. And How to Break the Vicious Cycle, Joseph Baladi
Beyond Listening. Learning the Secret Language of Focus Groups, Bonnie Goebert
Pick Me. Breaking Into Advertising and Staying There, Nancy Vonk
Casting for Big Ideas. A New Manifesto for Agency Managers, Andrew Jaffe
Advertising For Dummies, GARY DAHL
The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America′s Top Copywriters, Joseph Sugarman
The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking, Tom Monahan
And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials, Larry Oakner
Affiliate Millions. Make a Fortune using Search Marketing on Google and Beyond, Greg Holden
Driven. Inside BMW, the Most Admired Car Company in the World, David Kiley
Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, Fred Hahn
Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising, Joseph Jaffe
Facebook Advertising For Dummies, Joel Elad
The Brand Who Cried Wolf. Deliver on Your Company′s Promise and Create Customers for Life, Scott Deming
Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders, Adam Morgan
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership, Joseph Jaffe
Local Online Advertising For Dummies, Court Cunningham
The PR Masterclass. How to develop a public relations strategy that works!, Alex Singleton
Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design, Tom Eslinger
Branding For Dummies, Bill Chiaravalle
Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads, Luke Sullivan
Легенда бренда. Как создать историю, которая сделает ваш бизнес культовым, Лин Графт