How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

Тип: PDF книга

Жанр: Управление маркетингом

Язык: на английском языке

Издательство: John Wiley & Sons Limited

Дата публикации: 25.04.2024

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О книге: This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It′s integrative because the design,marketing, and branding must give a clear and consistent story about the product. It′s holistic becuase «total design» engages consumers on all levels.