Resistance is Useless. The Art of Business Persuasion

Geoff Burch

Тип: PDF книга

Жанр: Стратегический менеджмент

Язык: на английском языке

Издательство: John Wiley & Sons Limited

Дата публикации: 25.04.2024

Отзывы: Пока нет Добавить отзыв

О книге: This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion – a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: * Change anyone′s opinion on any subject. * Transform a lynch mob into your most devout supporters. * Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer′s fingers with a hammer. * Understand how a perfect product demonstration can get you hurled into the street by security. * Sell tanks to Genghis khan. Readership: General Business, customer service and sales.