Multichannel Marketing. Metrics and Methods for On and Offline Success

Akin Arikan

Тип: PDF книга

Жанр: Интернет

Язык: на английском языке

Издательство: John Wiley & Sons Limited

Дата публикации: 25.04.2024

Отзывы: Пока нет Добавить отзыв

О книге: No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization′s bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.