Social Change Anytime Everywhere. How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community
Allyson Kapin и Amy Ward
Тип: PDF книга
Жанр: Общественные организации
Язык: на английском языке
Издательство: John Wiley & Sons Limited
Дата публикации: 25.04.2024
Отзывы: Пока нет Добавить отзыв
О книге: Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.