Burning the Ships. Transforming Your Company′s Culture Through Intellectual Property Strategy

Marshall Phelps и David Kline

Тип: PDF книга

Жанр: Управление бизнесом

Язык: на английском языке

Издательство: John Wiley & Sons Limited

Дата публикации: 25.04.2024

Отзывы: Пока нет Добавить отзыв

О книге: Now in paperback, the inside story of «the greatest transformation of Microsoft since it became a multinational company» Marshall Phelps′s remarkable eyewitness story offers lessons for any executive struggling with today′s innovation and intellectual property challenges. Burning the Ships offers Phelps′s dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft′s secret two-year negotiations with Red Hat and Novell that led to the world′s first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company′s senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company′s new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today′s era of «open innovation.» Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.