Why Killer Products Don′t Sell. How to Run Your Company to a New Set of Rules

Ian Gotts и Dominic Rowsell

Тип: PDF книга

Жанр: Управление бизнесом

Язык: на английском языке

Издательство: John Wiley & Sons Limited

Дата публикации: 25.04.2024

Отзывы: Пока нет Добавить отзыв

О книге: Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don′t Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different ′Buying Cultures′ and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company′s product mix (′offering′ vs ′buying culture′), and a transformation approach to optimize sales and improve competitiveness.