Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising, Joseph Jaffe 
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership, Joseph Jaffe 
Z.E.R.O. Zero Paid Media as the New Marketing Model, Joseph Jaffe 
Flip the Funnel. How to Use Existing Customers to Gain New Ones, Joseph Jaffe