Philip Kotler
Strategic Marketing For Health Care Organizations, Philip Kotler
Museum Marketing and Strategy, Philip Kotler
Ten Deadly Marketing Sins. Signs and Solutions, Philip Kotler
Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences, Philip Kotler
The Shift. The Transformation of Today′s Marketers into Tomorrow′s Growth Leaders, Philip Kotler
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know, Philip Kotler
Kellogg on Marketing, Philip Kotler
Market Your Way to Growth. 8 Ways to Win, Philip Kotler
Marketing 3.0. From Products to Customers to the Human Spirit, Philip Kotler
Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live, Philip Kotler
Marketing 4.0. Moving from Traditional to Digital, Philip Kotler
Winning Global Markets. How Businesses Invest and Prosper in the World′s High-Growth Cities, Philip Kotler